a

Nulla consequat massa quis enim. Donec pede justo, fringilla vel aliquet nec eget arcu. In enim justo, rhoncus vitae.

Info:

About us: dedication

Two stubborn people, two dreamers, two nuts or maybe two courageous crusaders. How would others describe us? We’ve often asked ourselves this very question. The truth is that to us this rice is a challenge and we all know that it takes a bit of stubbornness, a good dose of courage and even a bit of madness to overcome a challenge. Our family has been cultivating rice since 1921 and we could not break with this tradition rooted in ancient methods, trade secrets and our love of the land.

What we do: passion

So we rediscovered traditional cultivation processes of bygone days, convinced that this is where real innovation lies … We dreamed big and now the family tradition has become a brand: Terre Alte Villarboit. When you buy this rice you choose to promote local agriculture, to protect gastronomic specialties and to bring the flavors and secrets of authentic rice to your table.

Guided by skilled hands, from an early age we have grown up with the culture of rice. We still cherish the vivid memories of Saturdays and Sundays spent at our grandparents’ farmhouse. Growing up, each of us went our own way but then, we found ourselves here, in the very place where we used to come and play as children.

Giacomo

a citizen of the world who could not resist the call of the land.

After finishing school, he left Vercelli and set off to partake of new experiences, trips and studies outside the region and abroad. At first, Giacomo pursued his dream of a career far removed from what his family left him. He drifted away from what he knew, loved and owned, embarking on his own path through which he met different people and cultures; each helped to shape his character and values; trips, experiences abroad, relocations. But his bond with the land was strong. The land, traditions and unforgettable memories beckoned him home once more and this was when Giacomo truly found himself. On the one hand a career that satisfies his curiosity and a desire to take on a new challenge, on the other the longing to return to his roots. This was when the dream he had with his sister came to true, and they turned that rice production into an independent brand: Terre Alte Villarboit. Giacomo’s professional life is a unique and winning dichotomy: on the one hand a concrete and practical approach to everyday life which he inherited from his rural and agricultural mentality, on the other a career in the energy field that has given him an innovative vision for a sustainable future.

Caterina

putting yourself to the test by going beyond prejudices, mindsets and expectations.

Vercelli has always been her home and the idea of leaving it never crossed her mind. Unlike her brother, Caterina has always remained in her birthplace although she never would have dreamed that working in the fields would become her primary occupation. She still cherished the vivid memories of Saturdays and Sundays spent at their grandparents’ farmhouse, but she never expected that cultivating rice would have fascinated her so much. If they had told her ten years ago that cultivating these lands would become her job, she would have laughed out loud! Plowing the land, driving a tractor … these are not women’s work, or so she thought! Yet today she is the one who looks after the fields, monitoring the growth and ripening of the rice, overseeing all the processing steps. In short Caterina puts a lot of care and dedication into her work, because she has found that that is the true secret to a high-quality rice.
To her Terre Alte Villarboit is the revelation that a determined woman can do things she had never dreamed of before, including working the land. Try and tell her now that plowing the land is not women’s work… if you dare… Catherine would have a lot to say about that!

About us: dedication

Two stubborn people, two dreamers, two nuts or maybe two courageous crusaders. How would others describe us? We’ve often asked ourselves this very question. The truth is that to us this rice is a challenge and we all know that it takes a bit of stubbornness, a good dose of courage and even a bit of madness to overcome a challenge. Our family has been cultivating rice since 1921 and we could not break with this tradition rooted in ancient methods, trade secrets and our love of the land.

What we do: passion

So we rediscovered traditional cultivation processes of bygone days, convinced that this is where real innovation lies … We dreamed big and now the family tradition has become a brand: Terre Alte Villarboit. When you buy this rice you choose to promote local agriculture, to protect gastronomic specialties and to bring the flavors and secrets of authentic rice to your table.

Guided by skilled hands, from an early age we have grown up with the culture of rice. We still cherish the vivid memories of Saturdays and Sundays spent at our grandparents’ farmhouse. Growing up, each of us went our own way but then, we found ourselves here, in the very place where we used to come and play as children.

Giacomo

a citizen of the world who could not resist the call of the land.

After finishing school, he left Vercelli and set off to partake of new experiences, trips and studies outside the region and abroad. At first, Giacomo pursued his dream of a career far removed from what his family left him. He drifted away from what he knew, loved and owned, embarking on his own path through which he met different people and cultures; each helped to shape his character and values; trips, experiences abroad, relocations. But his bond with the land was strong. The land, traditions and unforgettable memories beckoned him home once more and this was when Giacomo truly found himself. On the one hand a career that satisfies his curiosity and a desire to take on a new challenge, on the other the longing to return to his roots. This was when the dream he had with his sister came to true, and they turned that rice production into an independent brand: Terre Alte Villarboit. Giacomo’s professional life is a unique and winning dichotomy: on the one hand a concrete and practical approach to everyday life which he inherited from his rural and agricultural mentality, on the other a career in the energy field that has given him an innovative vision for a sustainable future.

Caterina

putting yourself to the test by going beyond prejudices, mindsets and expectations.

Vercelli has always been her home and the idea of leaving it never crossed her mind. Unlike her brother, Caterina has always remained in her birthplace although she never would have dreamed that working in the fields would become her primary occupation. She still cherished the vivid memories of Saturdays and Sundays spent at their grandparents’ farmhouse, but she never expected that cultivating rice would have fascinated her so much. If they had told her ten years ago that cultivating these lands would become her job, she would have laughed out loud! Plowing the land, driving a tractor … these are not women’s work, or so she thought! Yet today she is the one who looks after the fields, monitoring the growth and ripening of the rice, overseeing all the processing steps. In short Caterina puts a lot of care and dedication into her work, because she has found that that is the true secret to a high-quality rice.
To her Terre Alte Villarboit is the revelation that a determined woman can do things she had never dreamed of before, including working the land. Try and tell her now that plowing the land is not women’s work… if you dare… Catherine would have a lot to say about that!

Il tuo carrello

Cart is empty

0